The human eye is naturally drawn to the centre of the spiral, so we recommend positioning your most important message or element here. Luckily, you can use the Golden Spiral to guide and position the placement of each crucial element easily. Design layouts can become complicated very quickly, especially if there are many different elements you need to include. When designing an effective logo, you can use the Golden Spiral as an overlay or re-imagine the Fibonacci sequence as a grid to use as the foundation of your creation. Interestingly, some of the world’s most successful brands like National Geographic, Google, Apple, Pepsi and Twitter have used the ratio in their logo designs. You can use the Golden Ratio in your logo design to draw in potential customers immediately and help them connect to your brand. A properly designed logo is an essential part of every company’s brand image, and any logos you design should convey a business’s core messages in a matter of seconds. You can use the spiral to determine where your focal points should be, where to centralise headlines and text, and which elements should be moved to improve your design. Overlay the spiral onto your images to see which elements should be positioned where and if they truly are as harmonious as they may seem to the naked eye. Even if you don’t have the time to do this, you can still use the Golden Spiral as a guide. The images in your designs should always be visually harmonious, and at times you may need to step back and reassess your work. Use it to guide your image compositions.If you choose 12px as your smallest font size, you can multiply 12 by 1.618 to obtain a guide for your larger text sizes. So, let’s say you wish to determine your text hierarchy for important text (X), text of medium importance (Y) and not-so-important text (Z). Posters, websites and invitations all require varying sizes of text, and you can use this ratio to guide the size of your typography with no guesswork required. If you’re creating a design that includes text, consider adding a messaging hierarchy to your layout. Here are some handy tips for using the Golden Ratio to master your craft and imbue your graphic designs with scientific beauty. Some designers use it to determine the correct amount of white or blank space a design should include to prevent it from looking too stark or cluttered.Īlternatively, you could use the Golden Spiral as an overlay to adjust an element’s placement, or even use the ratio to design your basic layouts, imagery and typography. You can use it by multiplying any element’s size by 1.618 to determine the size of another element. In terms of graphic design, the Golden Ratio offers a simple number you can use to structure the otherwise artistic and spontaneous nature of design. The forms of seashells, galaxies, honeycombs, flowers, storms and animals are all based on this number, hence their breathtaking visual perfection. The Golden Ratio is far simpler than it appears, and it’s found in abundance in the natural world. These technical and mathematical terms may seem intimidating, but they needn’t be.

Once the sequence has been turned into squares and laid down to form concentric rectangles, an exponentially growing ‘Golden Spiral’ emerges. It’s unsurprising that they’re still considered the ultimate masters of art, sculpture and design to this day. The ancient Greeks used the Fibonacci Sequence to create a visual blueprint that aided their designs. This sequence progresses by adding the two numbers before the next, like so: The simplest way to explain the ratio is by using the Fibonacci Sequence.

Golden rectangle and art